A Force for Good
Beyond Beauty

Susie Ma is the Founder and CEO of Tropic Skincare, a natural beauty empire reshaping the industry with products that are both ethical and effective.

Founded at her kitchen table when she was just fifteen, Susie recreated and sold her grandma’s body scrub recipe at Greenwich market to help her mum pay the bills.

Driven by her knowledge of powerful tropical ingredients, hunger for impressive clinical results, and commitment to truly sustainable beauty, Susie’s side-hustle soon transformed into one of the UK’s fastest-growing skincare companies.

“There is one driving force behind everything I do, personally and professionally – the desire to help create a healthier, greener, more empowered world. That’s the Infinite Purpose which defines Tropic’s brand DNA, guiding every decision and product launch.”

In her role as CEO of Tropic Skincare, Susie is responsible for driving forward the strategic direction of the brand. This includes overseeing all product development, leading a HQ team of over 300 staff, hosting educational and celebratory events for Ambassadors, and championing Tropic’s Infinite Purpose to create a healthier, greener, more empowered world.

In 2023, 19 years after founding her business – and spending every day since building it into today’s success – Susie completed a buy-out and reclaimed full ownership of Tropic, which has consecutively ranked as one of the UK’s fastest-growing skincare brands for the past seven years*

*The Sunday Times Hundred - Britain’s Fastest Growing Private Companies and Oresa Growth Index. 

A Mission to Empower

Education, equality and opportunity are Susie’s greatest passions. As well as supporting 20,000 beauty lovers across the UK to build their own businesses, she has funded over six million days of education for children in some of the world’s most illiterate regions through Tropic’s partnership with UWS.

“Millions of children around the world, and particularly girls, don’t have access to basic primary education. Alongside my incredible team and our wonderful colleagues at UWS, I’m so honoured to have opened three fully-funded Tropic schools in Nepal, Myanmar and Madagascar.

More than bricks and mortar, school equips children with the tools they need to break free from the cycle of poverty, secure jobs and write brighter futures. Making a difference to these children’s lives, however small, has been the biggest privilege of mine, and one I’ll infinitely champion, every day.”

Susie’s involvement in Strive challenges – endurance expeditions led by Sir Richard Branson, in aid of Big Change, a charity that helps young people thrive in life, not just exams - are another way of empowering others to see what they are capable of achieving. From summitting Mont Blanc and snowshoeing across the Arctic Circle, to treacherous coastal cycles and exhausting sea kayaks, Susie has pushed herself to her physical and mental limits, while also raising vital funds for charity.

Read more about the charities and good causes Tropic supports here.

Business Accolades

Recognised by many industry leaders for her achievements, Susie was listed as one of the most accomplished young entrepreneurs on the 2018 Forbes 30 Under 30 list. She was also selected as an Outstanding Entrepreneur at the Global Business Excellence Awards, received the EY Entrepreneur Award for ‘Building a Better Working World’, and chosen as one of Management Today's 35 Women Under 35.

In 2023 and 2022, Tropic was recognised as one of the Top 10 Women-Powered UK Businesses by J.P. Morgan.

In The Press

Susie's achievements and accolades haven't gone unnoticed by the media. Read, and hear, all about her road to building an ethical, planet-protective beauty business, and beyond.

Contact

For press enquiries relating to Susie, please email pr@tropicskincare.com.

Follow Susie on Instagram and LinkedIn

Susie’s Daily Routine

Indulge in the delicious textures and uplifting fragrances of lush tropical formulas. Susie’s signature routine nurtures fresh-faced dewiness and an illuminating glow.